about us

Our mission is to bring out the brilliance in every parent. We believe any parent regardless of their background can create extraordinary and outstanding relationships with their children and with themselves. They have the capability to become the architects of their own destiny and to sculpt the future they desire for themselves and their family.

We trust that parents know many of their own answers and by holding a space for them to engage in purposeful goal oriented coaching or specific training interventions they are empowered to find these answers from within. We also provide ideas, practical strategies and tools to move our clients forward. These are powerful and robust, and have their foundation in behavioural psychology, and Neuro Linguistic Programming (NLP).

There is no such thing as the perfect parent, but no matter what our starting point, we can always improve on what we currently do, and any parent who comes to us with this in mind usually exceeds their own expectations of what they imagined possible for themselves and their family.

Our Founder

Allison Mitchell is a coach and author, specialising in “Mum Coaching”. She has spent her entire career working in the field of human development, in blue chip companies and her own private practice. When she became a mother of three she realised that there just weren’t enough hours in the day and children are hard work! So, she developed her own methodology by combining her seasoned business, coaching and psychology skills to produce an insightful, practical and fun approach to parenting and time management. It worked so well with her own children that in 2004 she founded Mums & Dads, to allow parents all over the world to have access to her parenting technology. She is the author of 'Time Management for Manic Mums – Get Control of your life in 7 weeks'. Watch out for her next book ‘How to Stop Your Kids Driving you Mad’ due out next year.

Allison trained in Europe’s only International Coaching Federation (ICF) accredited neuro linguistic programming (NLP) coach programme, is a graduate of the US based “Advanced Parent as Coach Academy.” She is an NLP Master Practitioner; and certified Success Factor Modeller. She holds a Masters Degree in Human Resource Management and her first degree in Management Science.

What do people say about us?

"I have found that Alison Mitchell's 'Mums and Dads' coaching course very valuable. Alison is a careful listener and coach - guiding me through the course and adapting things to my particular personal circumstances with ease. Having Alison there to discuss, highlight , and prioritise areas that I need to address to encourage myself and my family onto a happier and healthier way of being together has been empowering and something for which I am most grateful. The material has been straightforward and easy to follow, each time Alison has been very clear in what she wants to do, and any 'homework' that I need to follow through. I have found it very useful having a specific file set up ready for me to utilise, and it will provide a useful reference for future times."
GL St Albans

"After hearing Allison speak, I knew instantly she was the person to coach me as a Mum. Feeling swamped with the ever increasing demands of work and motherhood to my three daughters (14, 12, 7) Allison has cleared the way forward, helping me to focus on what really matters about bringing up my girls. We have changed negative behaviours and focus on choice and consequence! Very interesting, and it works. I find Allison both inspirational and incredible as a person and in what she does. Thanks"
LG – Leicestershire

"Allison helped me to deal with one of the most difficult decisions I have ever had to make. Thanks to her I have made a change I would never have thought possible."
BF - Australia

"Allison is passionate about Mums and Dads, and her enthusiasm and commitment to making us yummy mummies are as contagious as a nasty case of conjunctivitis ....Dynamic, direct, honest, funny, naughty, self-deprecating ..... that's Allison, the driving force behind Mums and Dads. Carefree? Once upon a time. Careworn? No question. So I joined a throng of disenchanted, weary parents at a Mums and Dads series of seminars, hoping Allison would lead us to the Holy Grail that is a happy, calm, contented family. We left elated, thinking, hang on, it's not rocket science or the theory of relativity.” Allison had given us a host of clear, common-sense, practical, ACHIEVABLE advice to tackle our tiresome kids, and get a grip on the tantrums, the mutinies, and the overwhelming, shattering exhaustion (and we're not just talking about the mummies here ....)"
CB - Hertfordhshire

"I have been fortunate enough to experience Allison Mitchell's coaching firsthand. Allison instantly put me at ease with her ability to relate to me and her air of confidence and professionalism. I found that she provided real value to me as a client, helping me to overcome challenges that I had struggled with for years. I would have no hesitation in recommending her to others. Allison's passion and enthusiasm for life are infectious. You instantly feel energised when working with her. I believe that her personal drive and determination to make a difference to her clients are key to her success."
CC - Berkshire

“Whatever secret skills she has - they work!!”
RC - Suffolk

"Allison has a way of asking questions like no-one else I know. The questions take you deep into yourself and bring up more questions and before I knew it I was in a totally different place than when I started off. A much better place. Allison has an energy and charisma which are very magnetic - she is someone you are always thrilled to be sitting next to because you know you will have a lot of fun."
BT - London

"I was coached by Allison to deal with some very personal matters and I found a willing and able supporter of my anxieties and fears as well as a champion for the person I can be and what I can do. I was challenged and cared for in a way that coaching differs from other "talking therapies”. I knew what I wanted but was unsure if I could get there. The Journey with Allison made it all feel like a gift I deserved and needed to get. I would recommend Allison as a thorough humorous and well informed coach. My goals were achieved very quickly with her and I would definitely use her again for other issues."
TD Essex

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